The New One Love Manifesto


Introducing the new BabyBjörn Baby Carrier One, and BabyBjörn Baby Carrier One Air; designed with the help of 100 real families, along with paediatricians, babywearing practitioners and medical experts. Every feature has been analysed and created for the ultimate comfort and support for both you and your baby. Perfect carrying ergonomics for hours of happy babywearing, supporting your growing baby’s neck, hips and spine perfectly, while you have your hands free.


So what’s new?


  • The head support is higher and designed with a fully adjustable buckle, which gives both newborns and older babies greater neck support.

  • The seat area now has an even wider maximum position with fully adjustable settings for the perfect position for your little one.

  • There is less fabric between you and your baby which enhances the dreamy bonding experience and breathability of babywearing; you will be able to see and feel that your baby is sitting in a natural position, with their back in a “C” curve.

  • The padding in the shoulder straps is brand new, to offer even more weight distribution across your shoulders and back, for hours of comfy carrying

  • The mesh used in the Baby Carrier One Air is made from a new patented fabric that’s been specifically developed to be even more breathable and feel extra soft against your baby’s delicate skin.


BabyBjorn the family-owned Swedish company, that pioneered babywearing in the 60’s, constantly works to develop and improve their products that grow with your family. As with the original One carrier, these new versions are suitable from birth all the way to three years old; carry your baby on your front close to your heart, inward or outward facing, and when they are one year old you can carry them on your back, turning the carrier with one simple movement. The new carrier is available in a variety of new colours to suit everyone.


BabyBjörn Baby Carrier One, available in: Black, Denim Grey/Dark Grey, Classic Denim/midnight blue, Grey/Powder Pink. RRP: £139.99


BabyBjörn Baby Carrier One Air, Mesh available in: Black, Anthracite, Navy blue, Silver, and Frost Green. RRP: £159.99


A Love Manifesto For All Mums


To celebrate the launch of the new carrier and to support new parents everywhere, BabyBjörn is launching a new campaign focusing on this powerful love that comes with parenthood; it’s called; A Love Manifesto.


Meet some of our campaign champions:  Cat Sims, Anna Whitehouse and Sagal Ibrahim Shire.



* Trust yourself

* Create your own rules

* Invent your own parenting


This is our Love Manifesto, dedicated to all parents. BabyBjörn have seen that unrealistic expectations and demands put a lot of pressure on soon-to-be and new ‘millennial mums’ particularly. Many women go to the internet for help and find themselves the target of negative comments and harsh criticism for their parenting style. BabyBjorn believe that being a parent is not a competition and should be about what is real.


BabyBjörn want to put things into perspective by empowering new mums and dads to have faith in their own instincts, set their own standards and develop their own unique parenting style. The one thing that all parents have in common is the love they have for their children.


Sagal, one of our campaign champions tells us:


“Motherhood is all about creating your own rules. Everything is going to be fine because it is your child and you know your child best. No one has the perfect say on parenting. You have to make up your own rules along the journey.”


To purchase a Baby Bjorn One sling please visit:


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